Environmental Education · Sport-for-Development · Sustainability Learning
Sport-Based Environmental Education Initiative
Client: Wildlife and Environmental Society of Southern Africa (WESSA)
The challenge
WESSA, one of South Africa’s longest-standing environmental education organisations, needed to move its programming beyond one-off, event-level activities (tree-planting days, litter clean-ups) toward deeper, sustained environmental stewardship among young people aged 14–25. With South African youth ranked among the most climate-vulnerable globally (UNICEF, 2021) and national data showing significant gaps in climate education, WESSA sought a way to extend its flagship Eco-Schools and Green Youth Hub models beyond the classroom, reach vulnerable youth who don’t consistently access formal environmental education, and do so through a vehicle young people already engage with: sport.
Our solution
Conceptualised, designed and wrote WESSA’s “Playing for the Environment” Programme — a sport-and-play-based environmental education intervention grounded in Education for Sustainable Development (ESD) principles, including the full programme logic, Theory of Change, CAPS-aligned curriculum framework, and a phased implementation and scale-up strategy across numerous platforms. Also supported WESSA in developing a funding proposal to share with potential donors.
Services delivered
- Programme conceptualisation, design and Theory of Change development
- SfD curriculum design (CAPS-aligned; mapped to Eco-Schools themes — climate, water, waste, biodiversity, health)
- Multi-partner implementation strategy
- Train-the-Trainer model design for educators, coaches and youth facilitators
- Funder-facing proposal writing and strategic positioning
- M&E framework input (outcome/output indicators, evidence and case-study generation strategy)